Interactivity

The idea of interactivity has only just begun to affect the way a reader sees the news online. Interactivity was defined in the May 31, 1993 issue of Newsweek as:

interactivity:
1. new technology that will change the way you shop, play and learn
2. a zillion-dollar industry (maybe).

Interactivity is can be defined in many ways but ultimately it is up to the reader to define how interactive they want their experience to be. The reader decides wether or not they want to join a discussion, send an email, view the latest news clips, hear the newest radio interviews or read the headlining story of the hour. Interactivity is up to the reader.

On the flip side, interactivity is also defined by the e-journalist or the web designer. It is up to them to decide wether or not they will provide the reader with these interactive services. Many news organizations are quickly becoming more and more interactive. For
example, the CNN Newspass allows readers to join a club for a relatively small fee and receive unlimited access to all news videos for one year. resources and links...